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Editorial close-up: a face in soft directional daylight, skin unretouched and slightly textured — pores and fine lines visible. Warm neutral background matching the brand taupe. Room at the lower-left third for copy over a dark scrim. A slow, near-still video loop (subtle breath/blink only) works better here than a static frame.

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Skin analysis

Your skin is already telling you what it needs.

Most routines fail because they treat a symptom at the wrong depth. Start by understanding what is actually happening in your skin — then choose formulas that reach it.

Start your analysis

What the analysis actually looks at.

01

Barrier condition

How well your skin is holding water — the difference between skin that is dry and skin that is dehydrated, which need opposite things.

02

Oil and hydration balance

Where your skin sits between tight and shiny, and whether that changes across the face or across the day.

03

Texture and tone

Surface smoothness and how evenly light reflects off it — the two things that read as “glow” before anything else does.

04

Reactivity

How readily your skin flushes, stings or reacts, which sets the ceiling on how strong a routine can safely go.

This is a guided self-assessment to help you choose cosmetic products. It is not a medical diagnosis, does not replace a consultation, and makes no claim to detect any skin condition. If something on your skin is changing, painful or persistent, see a qualified professional.

Explore by concern

Where an ingredient works decides what it can do.

Pick what bothers you. We will show you which layer of the skin it lives in, what is happening there, and which formulas are built to reach it.

Dehydration

Macro skin texture for this concern — natural directional light, no make-up, no retouching. Warm neutral background. Should read as honest and clinical rather than glamorous.

840 × 1050 · 4:5

Dehydration

Skin that feels tight within an hour of cleansing, looks a little flat, and drinks up moisturiser without ever seeming satisfied.

Where it happens

Stratum corneum Here ~0.02 mm
Epidermis ~0.1 mm
Dermal-epidermal junction Boundary
Dermis ~1–4 mm

What is going on

Water is leaving faster than the outermost layer can hold it. This is a barrier problem, not an oil problem — which is why oily skin can be dehydrated too, and why a richer cream alone often does not fix it.

What helps

Hyaluronic acid Glycerin Barrier lipids

Formulas that carry them

Texture & dullness

Macro skin texture for this concern — natural directional light, no make-up, no retouching. Warm neutral background. Should read as honest and clinical rather than glamorous.

840 × 1050 · 4:5

Texture & dullness

A surface that feels rough to the fingertips and reflects light unevenly, so skin reads dull even when it is well hydrated.

Where it happens

Stratum corneum ~0.02 mm
Epidermis Here ~0.1 mm
Dermal-epidermal junction Boundary
Dermis ~1–4 mm

What is going on

Dead cells accumulate at the surface instead of shedding evenly, scattering light rather than reflecting it. The skin underneath may be perfectly healthy; the issue is the layer sitting on top of it.

What helps

AHA & BHA exfoliants Niacinamide Vitamin C

Formulas that carry them

Congestion

Macro skin texture for this concern — natural directional light, no make-up, no retouching. Warm neutral background. Should read as honest and clinical rather than glamorous.

840 × 1050 · 4:5

Congestion

Blackheads, congestion around the nose and chin, and pores that look larger because of what is sitting in them.

Where it happens

Stratum corneum ~0.02 mm
Epidermis Here ~0.1 mm
Dermal-epidermal junction Boundary
Dermis ~1–4 mm

What is going on

Sebum and dead cells combine inside the pore lining and oxidise at the surface. The work has to happen inside the pore, which is why a surface scrub alone rarely resolves it.

What helps

Salicylic acid Kaolin clay Niacinamide

Formulas that carry them

Redness & sensitivity

Macro skin texture for this concern — natural directional light, no make-up, no retouching. Warm neutral background. Should read as honest and clinical rather than glamorous.

840 × 1050 · 4:5

Redness & sensitivity

Skin that flushes easily, stings with new products, and settles slowly once it has been provoked.

Where it happens

Stratum corneum Here ~0.02 mm
Epidermis ~0.1 mm
Dermal-epidermal junction Boundary
Dermis ~1–4 mm

What is going on

The barrier is letting through what it should keep out, and the nerve and vascular response sits closer to the surface. The priority is rebuilding tolerance before adding any active.

What helps

Panthenol Bisabolol Barrier lipids

Formulas that carry them

Fine lines & firmness

Macro skin texture for this concern — natural directional light, no make-up, no retouching. Warm neutral background. Should read as honest and clinical rather than glamorous.

840 × 1050 · 4:5

Fine lines & firmness

Loss of bounce and definition along the jaw and around the eyes, with lines that stay visible after the face relaxes.

Where it happens

Stratum corneum ~0.02 mm
Epidermis ~0.1 mm
Dermal-epidermal junction Boundary
Dermis Here ~1–4 mm

What is going on

Collagen and elastin production in the deeper layer slows with age and UV exposure. Nothing acts there quickly — this is the one concern measured in months rather than weeks.

What helps

Retinoids Peptides EGF Vitamin C

Formulas that carry them

Descriptions explain what each ingredient class is included to do and where in the skin it acts. They are not claims about results, and results vary between individuals. This is cosmetic guidance, not a diagnosis.

Two minutes, five questions

Now let's make it specific.

You have seen how the layers work. Five quick questions and we will name what your skin reads as — and show you the routine built for it.

No email required. Nothing to sign up for.